One of the most-highly discussed kiosk projects of 2017, Shake Shack’s Astor Place kiosk initiative has launched using a customized version of our traditional countertop iPad kiosks.
In order to support Shake Shack’s plans for kiosk-only ordering and a cashless environment, the team at Kiosk Group designed a custom head enclosure that incorporates Square’s contactless payment systems while maintaining the streamlined look Shake Shack was looking for.
The custom design also incorporated a slim, permanently mounted base to minimize the kiosk’s space requirements, helping Shake Shack meet their goals of serving more guests at peak times by reducing lines and wait times.
“The Astor Place Shack will be a playground where we can test and learn the ever-shifting needs of our guests,” said Randy Garutti, CEO of Shake Shack in a press release. “We’re excited to lead with kiosk-only ordering, putting control of the Shake Shack experience in our guest’s hands....The Astor Place Shack represents our dedication to innovation and to providing the best for our guests and for our teams.”
To make this project a reality, Kiosk Group worked with teams at several top-tier tech companies, including Square, Fuzz Productions, Olo, and NCR Omni-Channel Solutions.
“This was a fast-moving project and everyone involved was committed to making sure it was a success,” said Mike James, founder and CEO of Kiosk Group. “It was great to see everything come together so quickly and we’re hoping to see this type of project rolled out to other locations soon.”
